Remember your audience
Almost everyone experiences hardships and difficulties at some point in their lives. However, barriers can be more frequent and have a greater impact on people with disabilities. But some barriers, according to the World Health Organization (WHO), are more than just physical obstacles.
Multiple barriers can often make it extremely difficult, if not impossible, for people with disabilities to function. For instance, this marketing campaign completely forgot there are people in our community who actually need to take the elevator and have no other option.
