Literal call-to-action
Mike’s Hard Lemonade is probably a punchline in the drinks world, but the brand’s success is no laughing matter. After launching a vodka, natural juice, and soda water blend in Canada in 1996, the company expanded to the United States in 1999, swapping out the vodka for a malt base.
But this time, Mike’s Hard Lemonade might have made a huge marketing failure when they chose to place this slogan at a bus stop. Honestly, this call to action was so strong that someone took it to heart.
